RELATIONSHIP WITH THE TRUMP ADMINISTRATION AMAC Action established a strong relationship with the Trump White House to the extent where we were consistently called upon to offer our recommendations on policy issues sensitive to Americans who are age 50 plus. These issues include health care, drug pricing and law enforcement. Additionally, the Trump White House specifically sought AMAC members to personally attend and offer testimonials for Presidential press conferences, Executive Order announcements and roundtable discussions. AMAC’S 2020 PROACTIVE COMMUNICATIONS STRATEGY POLICY ANALYSES, MEDIA INTERVIEWS, SOCIAL MEDIA, AND PRESS RELEASES AMAC’s national spokesperson Robert B. Charles conducted 228 broadcast interviews (radio, television, podcast), including cable television and syndicated radio. He generated 225 analytical articles advancing AMAC objectives, perspectives, and member aims. Additionally, between June and December 2020, the communications team generated 2,146 original AMAC tweets, 1.55 million tweet impressions (individuals who looked at AMAC tweets), roughly 8,400 per day. In the same period, AMAC’s twitter account saw 37,345 profile visits, acquired 500 new followers, generated 13,200 likes, 7,166 retweets. AMAC’s social media presence continues to expand. During 2020, Mr. Charles appeared regularly on Fox & Friends, Fox News, Fox Business, Fox Radio, One America, America’s Voice, Frank Gaffney’s Secure Freedom Radio and Television, Newsmax, the Alan Nathan Show, Lars Larson, Jimmy Lakey, Mark Hahn, Bobby Gunther Walsh, Steve Gruber, Conservative Commandos, Breitbart, Phil Cowan, Kim Wade, Zeb Bell, Ben Ferguson, Eddie Burke, Real Talk, KLFC, WMAL, WBAL, KLFC, WVHU, WKBR, WDEL, KTRH, WTKS, WERC, WILS, KURV, WKEI, WIOD, and the Reagan Foundation . In addition to Mr. Charles efforts, AMAC Action Senior Vice President Andy Mangione, who also serves as a national spokesperson for AMAC, appeared on the Mike Gallagher Show on Wednesday mornings throughout 2020, a nationally syndicated Salem Radio Network talk show with 7 million weekly listeners according to Talkers magazine. In 2020, Mr. Mangione appeared on the Ben Ferguson Show, Alan Nathan Show, Steve Gruber Show, The Real Side, Conservative Commandos, Smart Girl Politics, America’s Voice, the Lake Effect with Jimmy Lakey, the Eddie Burke Show, Ringside Politics with Jeff Crouere, Drive Time with Mark Hahn, Charlie Butts American Family News, Good Morning Ozarks, and the Liberty Roundtable . Mr. Mangione’s columns were published in all AMAC media and some appeared on Townhall.com in 2020. Weekly News Releases AMAC creates and distributes a weekly news feature to some 7,000 print and broadcast news outlets across the country. Many of them have come to rely on these features as a means of attracting seniors in their markets, particularly conservative seniors seeking an alternative to AARP.
AMAC Action | www.amacaction.org | 855.809.6976 | info@amacaction.org
12
Powered by FlippingBook