A s recent election results make clear, two groups of voters will prove decisive in the upcom- ing elections this November — young voters of Generation Z and older voters of the baby boomer and silent generations. Conservatives must do a better job of reaching these two groups if we want to win in 2024. We lead the two most prominent organizations in the country dedi- cated to serving these traditionally underrepresented generations of conservatives. The Association of Mature American Citizens (AMAC) is the leading conservative alternative to AARP for Americans over the age of 50. Turning Point USA, meanwhile, is the leading conservative organiza- tion giving a voice to high school and college conservatives. 2020, he lost ground with young and old voters — a trend he must reverse to retake the White House in 2024. In 2024, boomers will likely still make up the largest single genera- tion of voters and have the highest voter registration rates of any demo- graphic. Meanwhile, Gen Z represents a growing percentage of the elector- ate. During the most recent midterm cycle in 2022, Gen Z for the first time made up the entire cohort of voters aged 18–24, increasing their share of the electorate to about 10 percent. What’s more, early indications suggest that these young voters are more politically active than their parents and grandparents. Twen- ty-eight percent of 18- to 24-year-olds cast ballots two years ago, compared to the 23 percent of millennials who SAVE AMERICA Exit poll data from the last two general elections points to one obvi- ous conclusion: without improving with young and old voters, Republi- cans have an all-but-impossible path to regaining control of government this year. According to Pew, from 2016 to 2020, former President Donald Trump gained six points with millenni- als and three points with Gen Xers. Meanwhile, he lost one point with baby boomers and five points with the silent generation. Gen Z, which for the first time made up a sizable portion of the electorate at eight percent in 2020, went for Biden by about 20 points, more than any other generation. In other words, while Trump improved with middle-aged voters from 2016 to BOOMERS & GEN Z MUST WORK TOGETHER TO
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14 • AMAC Magazine
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